Question 1

What does the Schema PR Pack Inspector check?

Accepted Answer

Every <script type="application/ld+json"> block on the target page. Each block is parsed, then scored against eight expected types: Organization, WebSite, BreadcrumbList, Service, FAQPage, Article, WebPage, HowTo. Required fields count for 70% of each type's score, recommended fields for 30%. Optional page types (FAQPage, Article, WebPage, HowTo) only count if found — homepages aren't penalized for not having Article markup.

Question 2

How is this different from Google's Rich Results Test?

Accepted Answer

Google's tool validates JSON-LD against a closed set of rich-result formats (recipes, products, FAQs, etc.) and tells you which Google-specific features your markup unlocks. This tool measures structured-data completeness from the perspective of the four-engine retrieval panel (ChatGPT, Claude, Perplexity, Gemini) — different priorities. Use both; they answer different questions.

Question 3

Is it free?

Accepted Answer

Yes, no sign-up, no rate limit beyond Cloudflare's default. The tool is a public demo of the weekly schema PR pack we ship to paid GEO subscribers (which runs the same audit on a deeper page set and delivers the suggested PR as a merged GitHub pull request).

Question 4

Does it work on JavaScript-rendered pages?

Accepted Answer

No — and that's intentional. The tool fetches raw HTML server-side without executing JavaScript, exactly the way most search-engine and AI indexers crawl. If your JSON-LD is injected by client-side JS, this audit will report it as missing — and most engines will agree. The fix is to server-render the JSON-LD blocks.

Question 5

What if my score is low — what should I do next?

Accepted Answer

Use the PR-shaped suggestions returned with each audit. Click 'Copy to clipboard' on the suggestion that matches your gap, paste the block into your page's <head>, replace placeholders with real values, validate at validator.schema.org, then re-audit. For ongoing work, the Schema PR Pack Registry at /schema-pr-packs has five paste-ready packs covering Organization, Service+Offer, BreadcrumbList, FAQPage, and Article.

Question 6

How often should I re-audit?

Accepted Answer

On every meaningful content or template change. JSON-LD blocks tend to drift silently — a template update can drop a block without anyone noticing. Build-time linting is better than periodic audits; the audit is the manual fallback. Paid GEO subscribers get this weekly across the full page set.

Schema PR Pack Inspector

Schema types found

Per-type findings

PR-shaped suggestions