Question 1

What's the license?

Accepted Answer

CC0 1.0 (public domain). Use the packs commercially or privately without attribution. Modify them, redistribute them, charge for them — all fine. We publish them because the differentiator isn't knowing what good schema looks like; it's the engineering follow-through to ship it as a merged PR every week.

Question 2

How do I use a pack?

Accepted Answer

Find the pack matching your page type. Click 'Copy to clipboard' on the after-block. Paste into your page's <head>. Replace placeholders (Your Company Name, yourdomain.com, etc.) with real values. Validate at validator.schema.org. Re-audit at /schema-audit on the changed page — the score should jump.

Question 3

These look like real-shape blocks. Are they from actual client work?

Accepted Answer

Yes — anonymized. Each pack is the shape we'd ship as a merged PR pack to a paid GEO subscriber. Placeholders (Your Company Name) replace specifics. The structure, field choices, and engine-impact notes come from real client engagements.

Question 4

What if my page is a different type?

Accepted Answer

The 5 packs cover the highest-leverage cases (Organization, Service+Offer, BreadcrumbList, FAQPage, Article). For HowTo, Event, Recipe, Course, or other specific types, search schema.org or use /schema-audit on a competitor page in your space — it'll surface which types are common in your category.

Question 5

Why publish what you sell?

Accepted Answer

Two reasons. First: the schema patterns themselves are commodity; the engineering follow-through is the moat. Second: it pressure-tests our work. If a pack we'd send to a paid client isn't good enough to publish publicly, we shouldn't be charging for it.